First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.
First impressions are incredibly important to develop loyalty; 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.
Brand transformation helps organizations to create opportunities to penetrate, explore and capture market share and profitability. Differentiation is a necessity for companies to survive and building strong brand strategies are essential in sustaining business continuity.
The online market has also completely changed and the dynamics of digital convenience for setting up online businesses has increased competition with more players taking larger market shares online. Companies that do not take advantage of trends in digital branding are losing out. The key to digital transformation is re-envisioning and driving change in the future with how the company operates currently; which is a management and people challenge, not just a technology one.
3WC Brand Transformation solutions provide a holistic approach that combines your brand marketing strategy to create a sustainable and effective brand to customer relationships. The modern customer is savvy and expects more value for money. Delivering a brand that is consistent, innovative and relevant is key.
3WC has experts in various industries to consult companies on their specific branding needs to revamp and maximize brand effectiveness. Our digital consultants guide companies towards best practices in digital solutions to keep the company ahead of the market competition and online.
Strategic Marketing & Branding
PR, BCO and DR
CRM & Building Loyalty
Strategic MarComs
Digital Marketing & Social Media Strategy
MKIS, Big Data Analytics
Retail Category Management
B2B, P2P Marketing
KAM Sales Management
Retail Strategy and Branding
3WC conducted a customized training program which was referred to “Building High Performing Teams” for IDL, a company emerged as one of Sri Lanka’s leading corporates while establishing themselves as a manufacturer and importer of quality spirits.
IDL as an established liquor business and as the only hard liquor beverage manufacturer in Sri Lanka, launched the new financial year accompanied by the “Annual Conference” focusing on the sales and marketing employees. This conference was hosted with the objective of presenting new targets, discovering and reflecting on new methods which would facilitate and resolve the existing market challenges.
Therefore, in order to boost and enhance the morale and motivation of their teams, this intervention with 3WC was required. 3WC was invited to completely drive the employees of the teams towards an optimistic path followed by an attitudinal and mindset changing training program. This training program with IDL was an OUTWARD BOUND session which incorporated specific learning modules, competencies and simulation activities to facilitate the learnings while boosting the energy and enthusiasm. This program was concluded with success.
3W Consulting very recently orchestrated a Management Development Program for the Senior Management Team of Bentota Beach as they were discovered with a need for one. As the hoteliers were undergoing a slight transformation in terms of infrastructural changes and refurbishment this requirement was quite significant in order to make a change.
Therefore, the objectives for the team management and development facilitation were, to enhance team leadership skills and shared responsibility among employees while motivating them to acknowledge and accept their potential capacity as team leaders and team players. This was also an opportunity to tap and build on the trust among team members and enhance collective decision making.
The above competencies and learnings created a bigger impact and effect on the employees as these modules were captured and highlighted through the incorporation of interesting simulations and activities as well.
3WC also introduced the Harrison Talent Assessment among the participants which is a psychometric test that intends to analyze ones personality traits, strengths, weaknesses and job success criteria. Once the assessment was completed, 1:1 interpretations were conducted by Stefan Moraes, the founder of 3W Group who is the only individual provided with accreditation to Harrison Assessments throughout the island.
CEO’s and HR Heads – Are you realising the full potential of your managers?
Successful organizations help their employees to develop their personal and professional skills, either as managers in a management role or as aspiring managers. Managers who have the opportunity to continue their personal and professional growth in their workplace are proven to be more effective at their jobs, skilled at directing the work of other employees, and remain loyal to the organization.
Third Wave Consulting (3WC)’s Management Development Programmes provide a number of toolkits that enable organizations to upskill, mobilize, energize and thereby retain managerial talent. As an Enterprise Renewal and Change Specialist that has been working with blue chips and corporate organisations for over 21 years and a leader in corporate consultancy and training, we are adept at customizing solutions that fit with business requirements and supports your long-term strategic growth objectives. A recent intervention by 3WC for the Kingsbury Hotel Senior Management Team demonstrates how our bespoke approach comes to life.
As the saying goes, TGIF: Everyone loves Fridays! But how do we recalibrate employee mindsets to say TGIM: think the same way about Mondays? The Kingsbury Management Development Programme was all about enabling this shift: creating a positive mindset and developing a work environment that triggers enthusiasm to come to work.
3WC conducted this programme on the 27th and 28th of February 2019 to an audience of twenty senior managers of the Kingsbury Hotel, Colombo. The sessions consisted of a set of unique activities customised to celebrate individuality and to promote team bonding. The programme was delivered by Stefan Moraes, Managing Director 3W Group assisted by some members of our young and enthusiastic team of consultants..
The programme was a resounding success. Let’s look at what some participants said:
Training Manager : “ I can see visible differences in the way employees engage with each other”
Head of Culinary : “ It worked like Magic, If you’ll changed me then anybody can be
changed “
Sales & Marketing Manager: “ Since the day I joined Kingsbury I felt that my colleagues
are very fragmented and not open to ideas, this training turned things around. Thanks to
3W Consulting ! “
How could such a significant change be brought about in just two days? In actual fact, the two day programme was the culmination of a three month long process in which 3WC’s “Discover, Design, Deploy and Sustain” methodology was applied in preparation for the event itself. Leading activities involved participant profile screening and psychometric tests that provided the 3WC team with the necessary insights to deliver the programme in the most effective manner.
Why are 3WC uniquely different from other management consultancies?
Our solutions are end to end customised according to client needs
Our solutions are sustainable
Our solutions are completely quality checked before they go into action
A success analysis is carried out for every solution we design
Isn’t it time your managers experienced the Magic of TGIM?
Please contact us and we would be happy to help fulfill your management development needs.
Tel:+94(0)-11-255-9748
Mob:+94(77)1621443
Stefan and the 3rd Wave team have worked closely with us on projects such as the development of our organizations values and the design, implementation and launch of our performance management system. Having witnessed Stefan deliver training sessions, from a personal point of view, I have found him to be knowledgeable on the relevant subject matters, enthusiastic and passionate. He is able to relate to audiences of varying levels and aptitudes and deliver his message confidently in a professional and engaging manner. I look forward to a long and fruitful partnership with stefan and the 3rd Wave team.
Chief Executive
Bahrain International Circuit S.P.C
3WC team designed a customized program for our company to train 80 staff members in developing their professional communication proficiencies and confidence building. They have done a fabulous job and I appreciate them for maintaining a strong business relationship with us. Given the success of this programme, our organization has entrusted 3WC in building the leadership competencies of the staff members who are identified to be promoted as future leaders of the organization. I hope to have a strong business relationship with the 3rd Wave team in future as well.
Manager Human Resources
Next Sourcing Sri Lanka
